The current economic crisis could well have a bright side. Companies that want to survive must gear themselves consistently to meeting the needs of their customers. This simple yet pivotal principle of business management had not always been followed in recent years. As long as business was going well, it did not seem to matter. The customers kept purchasing even if the quality of the products and services was not up to par. Companies had no reason to improve their range because the corporate coffers were full.

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Medical technology in general and dental implantology in particular have proven highly resistant to minor and major economic crises over the past 20 years. Sales and profits have moved in just one direction: upwards. However, neither the crash in the fall of 1987 nor the bursting of the Internet bubble nor 9/11 has had the dimensions of what we are currently witnessing.  The magnitude of assets destroyed in recent months is unimaginable. Consumer behavior is bound to change as a result. This effect is exacerbated by the upsurge in inflation triggered by high energy prices. Disposable income is declining, and we have to cut corners somewhere.

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